We talk to Hugh Forrest, Chief Programming Officer at South By Southwest (SXSW), about the challenges of putting together a festival with 250,000+ attendees in the middle of a pandemic and about the future of SXSW in a post-COVID19 world.

ActivateenCC is a series of community chats that seeks to bridge the intergenerational gap and promote greater understanding. We speak with parents, influencers, subject matter experts and connect the dots through the lens of generation Z. Our subjects range from well-being, work and everything in between.

Hugh: I’ve been at SXSW for 30 years, and I was actually the first…


Activateen provides an intergenerational and informative platform for teens and young adults to develop professional and socio-emotional skills.

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